Jonathan Caines

Founder and Chief of Innovation

Jon Caines

As a child I would frequently dismantle my toys and repurpose them for other uses, such a toll gate from a bicycle or a spaceship from a Lego racing car set.

This innate interest in how things work and in creating something from nothing has underpinned my career to date. It has seen me conceptualise, sale, implement and support innovative solutions across three continents. It has allowed me to work with some of the most innovative people there are, from across many countries, cultures and walks of life.

Towards the end of 2020, my family and I decided to repatriate back to the UK from Southeast Asia. In making this new start; I decided that I could best bring my experience and knowledge in business development, sales and technical innovation to UK SME’s. Helping them to pivot,  scale-up and innovate during particularly challenging times.

Ploy Design

Why Ploy Design?

Ploy ~[noun], a cunning plan or action designed to turn a situation to one’s own advantage.

Having attended many innovation and design sprint workshops in the past six years, I decided to enrol on a Design Sprint Masterclass back in the summer of 2020.

This unique course taught me the process and skills required to not only run Design Sprints but to also apply the techniques to facilitate and offer other workshops and agile work practice trainings.

With Ploy Design, the vision is to enable UK SMEs to innovate, pivot and grow, either through utilising our consultancy or by onboarding our skills through training, workshops and mentoring.

In addition to this Ploy Design offers and has partnered with other innovative organisations who deliver value at low risk, through products that enable SME’s to progress, recoup loses, or develop their services, despite the pressures being brought by the global pandemic.

Innovation is crucial to the success of any organisation. It’s time for your ploy.



Our products & services

We quickly evaluate the critical issues of your business and address these utilising our low risk offerings.


Innovation Workshops & Business Consulting

Workshops and techniques for answering critical business questions and solving opportunities, problems & ideas.

Mobile Payment

Low Cost Mobile Payment Solutions

Affordable payment solutions and easy-to-use credit card machines for the small businesses. No contracts, no hidden fees.

Digital Marketing

Digital Marketing & Creative Production

How to leverage the most and optimise your online presence the best using up-to-date techniques and strategies.

Research & Development Tax Relief

Research & Development Tax Relief

Spending money developing or improving new products, services or processes qualifies business as eligible for tax relief.

Business Interruption Claims

Business Interruption Insurance Claims

Businesses affected by Covid-19 can pursue compensation from their insurers for Business Interruption Insurance.

Land Remediation Relief

Land Remediation

Corporation tax relief for expenditure incurred when cleaning up contaminated land bought from 3rd party.